Motivation | Behavior Matters!

Category: Motivation Page 1 of 9

12 Magic Words to Unlock Sales Performance

person at a desk form above with a quote
The Power of Word Choice

Prevail, accomplish, compete, strive, thrive, triumphed, achieve, mastered, win, success, gain, attain.

What do these words have in common?

When used appropriately they have the power to increase performance by 15% (or more!).

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A Home Run for IC Directors

Man sitting back in office chair with his hands behind his head looking satisfied
Create a Great IC Program AND Make Sure it is Understood

Incentive compensation professionals work hard at developing incentive plans that drive employee motivation while also meeting their company’s strategic objectives.

In the past, this has been achieved by using rules of thumb and stringent financial analysis. Yet, hard work is not enough in today’s turbulent times.  

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Better Communication Means Higher Sales for You

Don’t let poor communication impact your incentive pay

You are out there every day working hard and selling to your customers – shifting with each change that is thrust upon you and dealing with the uncertainty that has come with these trying times.

It can be stressful, it can be challenging, but you believe that what your company does is important and that you are bringing value to your customers. 

In return, you deserve to be fairly rewarded for growing your business and helping the company succeed. And yet, when you get your quarterly bonus check, it is less than ideal. This shouldn’t happen.

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Understand Your Brain – Better Decisions, Improved Habits, Happiness & More!

In a continued effort to make behavioral science and behavioral economics more accessible, The Lantern Group and The Behavioral Grooves Podcast are building resources to help you make more informed decisions, understand your influences (and how you influence), understand biases, improve happiness, build better habits and more. This includes a self assessment to help decide which behavioral science or behavioral economics book to read and The 100 Behaviors Project – a weekly exploration of human biases and behaviors. Check them both out below.

Behavioral Learning Self-Assessment

The self-assessment below combines 30+ years of collective experience in behavioral science to help you determine which of our top 40 books will be the most beneficial to you. Take it now and start (or continue) learning! If you have already read the recommendation, reach out in the form below or email behavior@lanterngroup.com with your result and we will recommend 2 or 3 alternates!

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The Top 5 Reasons Businesses Need Behavioral Science

By Kurt Nelson, Ph.D. & Ben Granlund

Imagine getting the chance to earn $2 for doing absolutely nothing. Would you turn this down?  Most people say no, yet study after study shows that people often refuse the $2 payout, sometimes more.

You’re probably wondering, “why?”

This strange behavior comes down to how we perceive fairness and retribution and can be observed in a simulation behavioral scientists call “the Ultimatum Game.”

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The Behavioral Science of Socks!

Socks – really?

No, this isn’t one of those government studies where you wonder how it ever got approved (i.e., how long can shrimp run on a treadmill or does playing FarmVille on Facebook help people to make friends and keep them?*).

Socks and behavioral science. The two do not seem to fit together, yet I consistently use my socks as a personal behavioral modification tool.

Here’s how.

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Behavioral Grooves

Back in September,  I partnered with Tim Houlihan to start “a monthly gathering of curious minds” which we called Behavioral Grooves.  We thought it would be interesting to get like-minded people together to talk about applying behavioral science to life and work.

We had no idea if others would be interested in this…

We announced the meetup and were hoping to get at least a few of the friends that we had contacted to show up.  We ended up with 24 people for that first session where we talked about habits – how they are formed and what people can do to improve them.

We were thrilled!

From there, it took off.  We have over 180 members signed up to our meetup group and it is growing fast.  We have had three monthly sessions as of early January 2018 and our fourth is lined up for two weeks from today.  We have over 20 people who have made it to two or more of the sessions.

I guess we struck a nerve.

For our second session, we invited Professor James Heyman to speak and thought, hey, since he’s here, why don’t we interview him and make a podcast out of it.  Thus, our Behavioral Grooves podcast was born.  Tim and I both loved that so much that we decided that we didn’t want to wait for the next Behavioral Grooves session to record our next one – so we started to invite people and interview them – both live and over the internet.

To date, we have seven interviews recorded and three more in the works.  These podcasts mirror the Behavioral Grooves sessions in that they are conversational in nature where we geek out over behavioral science and how we can apply behavioral science insights into our daily work and lives.

They have been a blast!

In reflecting on this, it appears to me that these two outlets provide us with a way of both learning and sharing.  We want to be advocates for good, ethical use of behavioral science.  We believe that there is much to learn and we can improve our work and lives by understanding and by applying these principles in a thoughtful and deliberate manner.

We also realized that we love the community that this is creating.  A community of curious minds who are interested in science and the application of that science.  A community of people that we can bounce ideas off of.  A community of people that can push us to think about things from new perspectives.

This is ultimately what we have been building and hope that it grows and provides a place and outlet for others, as well as ourselves.

If you are ever in Minneapolis on the third Thursday of the month – please come and join us at our meetup (find out more info here) and if you can’t make that, please listen in to our podcasts (click here to find the latest).

Come and join our community of curious minds!

Thanks!

Kurt

Change is Hard.

How hard is it to change?

Change is Hard

This is not a warm fuzzy blog telling you how easy it is to change, its a honest look at the challenges we face and how we can work to overcome them. It is important to look at the world empirically and without rose colored glasses.  We need to understand the reality that we face when we are trying to change or achieve a goal if we want to be succesful. Don’t worry though, it ends on a postivie note. 

So here we go…some change statistics:

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Don’t Be A Communications Relic – Using behavioral Science to Make Communications More Effective

Over the past few years, we have seen a shift in how organizations value their internal communications.  In the past, employee focused communications were often an afterthought.  Companies would spend significant time, effort and money on developing out their incentive plans, making sure they were designed to drive the right behaviors and performance, only to communicate it to the field in an e-mail with a 30-page, single-spaced legal contract attached.

Thankfully, this is starting to change.

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Moving Past Disappointment Peak

Disappointment Peak

In 1925, four climbers, led by Phil Smith, ventured north from Colorado to Jackson Hole, Wyoming to attempt to climb “The Grand Teton” mountain in the Teton Range.*  The Grand had been summited before, but these four climbers were coming at it from a different route, one that had not yet been explored.  From the valley floor of Jackson Hole it looked like they would have a relatively straight ascent to the peak.

The four climbers set out with high expectations of being the first to chart this new route.  As they progressed up the mountain, it looked like they were getting closer and closer to the summit.  One can imagine their feeling that this goal was within easy reach.  That is until they came up to the top of what they thought was a ridge.  To their dismay, instead of it being another ridge, it was the peak of an entirely different mountain.  The Grand was almost a mile away with a sheer 450-foot drop to the saddle between the peaks.  The four, not wanting to give up,  attempted to rappel down the face of the cliff.  They realized that it was too hard and too dangerous, so they gave up and headed back to Jackson Hole.

Before they left, they named this new summit point, Disappointment Peak.

It is not only climbers who run into disappointment peaks.  We often fall victim to this same dismay when we realize that the goal that we had set out to achieve is harder, will take longer, requires more resources or effort than we first envisioned.

Often, we too give up.

Our illusions

The four mountaineers had fallen victim to an optical illusion of the Grand.  When standing in the Jackson Hole valley if you look directly at the mountain, it seems as if Disappointment Peak is just part of the Grand.  The two peaks appear to be one and the same (see image).

Disappointment Peak

Cannot Discern Disappointment Peak Elevation 11,618

One of the elements of successful change is being able to anticipate how you are going to achieve that change.  We like to plot out the steps that we need to make in order to reach our goal.

The problem comes in when we encounter our own mental illusions – when we think that the goal is much closer or easier than it really is.

One thing that both psychology and behavioral economics have shown us is that as humans, we are really good at self-deception.  We have a number of innate biases that affect our belief formation and influence our thinking – from confirmation biases, base rate fallacies, availability heuristics, gambler’s fallacies, control illusion, and my favorite, the Dunning-Kruger effect (The tendency for unskilled individuals to overestimate their own ability).

Generally, we are overconfident in our abilities and underappreciate the difficulty that is required to achieve change.

These mental illusions set us up.

When our expectations of what this goal is going to cost us in terms of time, effort, energy, and resources does not match with reality and when we realize the summit is much further away than we thought – we become disappointed as well.

  • We are doing great on our diet and losing weight weekly until we hit that plateau and can’t seem to lose those last 15 pounds.
  • The first three chapters of the book flowed smoothly, but we now are encountering writers block and can’t even complete the first paragraph of the fourth chapter.
  • We stopped smoking for five weeks until that project at work stressed us out and we needed something to calm our nerves.
  • We had achieved our goal of making ten cold calls a day for the two weeks but felt dejected that we had not had one sale from those encounters.

Moreover, just like Phil Smith and his companions, we can see the peak in the distance, but can’t seem to rappel down that cliff that is between us and the summit.

Three things to do when you reach your disappointment peak

We cannot always find a way to keep trekking on and reach our goals, but here are a few things to try:

Step back and look for new routes.

Over the years we have conducted a team building event called the electronic maze (see 5 lessons from the maze).  Envision a giant chess board comprised of 54 squares, where some squares beep and others do not, and teams are trying to get from one side to the other stepping only on non-beeping squares. Maze Route

At one point in their journey through the maze, people tend to get stuck and keep running into beeping squares as they move forward to the other side.  The path goes backward here – but EVERY TEAM we have ever worked with has repeatedly stepped on one or more of the “beeping” squares that are in front of them.  Even after repeated failed attempts stepping on the same beeping squares over and over, they cannot fathom that if they just take a step backward, they will ultimately move forward.

Sometimes we just need to look around and see if there is a different path to our goal.

Find new tools/knowledge.

Do you have the right equipment to overcome your obstacles?  Phil and his team attempted to rappel down the cliff and felt it too dangerous.  Today, many climbers specifically go to climb and rappel down that very cliff.  The equipment and knowledge that people have today are much better than what they had 90 years ago.  Are there new or different tools that you could use to overcome your road block?  Would additional knowledge help you in continuing your journey?

Push on through.

Sometimes we just have to grit our teeth and power on through.  As Dory says, “Just keep swimming.  Just keep swimming.”  There are many times when we reach a point of dismay and our mental energy and enthusiasm collapse because it is going to be longer or harder than we thought.

If the goal is important, then sometimes the best solution is to continue to trudge on.  We can think of this as applying Newton’s first law of motion, “An object at rest stays at rest and an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force.” (NASA.com)  Our movement towards the goal has stopped, so we need to apply an unbalanced force upon it to get it moving again.

Plan ahead for obstacles.

Just because our mental illusions often trick us, does not mean that we will always be fooled by them.  Before beginning our journey, we can carefully map out the process and try to visualize what potential roadblocks we could encounter.  That process helps prepare us for when we do run into an issue.  In other words, we have primed ourselves and our expectations so that dismay will not fully knock us off our course.  Specifically, we should be asking ourselves:

  • What might happen that could derail the journey
  • What are external forces that could impact this process
  • What are internal forces that could affect this process
  • If we run into one of these obstacles, how will we approach it (“If ________ happens, then we will do __________.”)

We should also tap into our social networks and see if other people we know gone through this process or attempted this change.  These people can be our mentors and help work through with us some of the unforeseen obstacles that we had not thought about.  Their experience and knowledge can not only help identify potential barriers and how to overcome them but also might point us on a route that avoids those obstacles altogether.

Reexamine your goal.

Lastly, reexamine your goal.  Is it worth the effort, time and trouble that it will now take you to achieve?  If it is, keep going for it.  But don’t just blindly go on just because you started.  Climbers too often focus on reaching the summit at peril to their own lives.  Ed Viesturs, renowned mountaineer and bestselling author who’s summited Everest seven times says, “I’ve always had this motto that climbing has to be a round trip. I’ve always understood that getting off the mountain was more important than getting to the top…It’s OK. It’s not a failure…If you’re rushing, if you’re thinking it has to happen today, then you’re going to make bad decisions.” (Time.com) Sometimes it is ok to stop and say, not today.  I’ll try this some other time when conditions are better, or I’m in a better spot.

*A common mistake is for people to call the Teton Range “The Grand Tetons.” The Grand Teton is a single mountain while the mountain range’s proper name is “the Tetons” or “the Teton range.”

**Thanks to Michael Anschel for introducing me to the story of Disappointment Peak.

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