Don’t let poor communication impact your incentive pay

You are out there every day working hard and selling to your customers – shifting with each change that is thrust upon you and dealing with the uncertainty that has come with these trying times.

It can be stressful, it can be challenging, but you believe that what your company does is important and that you are bringing value to your customers. 

In return, you deserve to be fairly rewarded for growing your business and helping the company succeed. And yet, when you get your quarterly bonus check, it is less than ideal. This shouldn’t happen.

It’s not because you didn’t perform, but because the incentive plan had shifted slightly, and the information you needed to understand the impact of those shifts was buried in a long-winded e-mail that didn’t call out the implications of those changes.  

You continue to work hard and do what you do best, but because those changes were poorly communicated you focused on the wrong nuances.

This shouldn’t happen. 

The communication of your incentive plan, the one that you need to understand in order to drive business, should be a priority for your company. It should be clear and concise, and it should be a tool to help you sell, align with the companies goals, and maximize your rewards.

Studies have shown that over 50% of sales representatives don’t fully understand how their bonus plan or goals work, often by no fault of their own. This means that over 50% of sales representatives are not being given the tools necessary to win and to take home their full earning potential. 


Copy the email below and send it to your manager to see if your company is giving you the right tools for success.

Dear Manager,

According to studies by the Lantern Group, over 50% of sales representatives don’t fully understand how their bonus plan or goals work.

What is our company doing to ensure that everyone understands their incentives? 


The Time is Now.

If the company wants you to be a better rep, then it’s time to insist that the company communicates with you better. Organizations like the Lantern Group specialize in creating tools that help you sell. We weed through the legal jargon and get to the point while making sure your company is focused on communicating all the aspects of the plan – in a way that is understandable, easy to access, and highly relevant to your job. 

You work hard selling to your customers. You shouldn’t have to work hard to understand your compensation plan.

Want to leverage your incentives and increase your bonus pay? Talk to your manager and your IC team and insist on better communications today.

Questions or comments? Use the form below or email them to behavior@lanterngroup.com

Blog Footer Form


Like this content? Please share or join our bulletin for more great monthly insights.