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Experience Matters: Helping Companies Communicate More Effectively

Girl with glasses sitting at her desk looking board with her chin on her hand
Good Communication is Key to Engagement

Numerous companies have a difficult time building engagement and trust with their employees. 

The problem doesn’t always have to do with their processes or procedures or even management behaviors –in many cases it has to do with how they communicate to their employees. In over 20 years of helping companies solve these issues, we’ve found that companies often don’t communicate with their employees in a way that helps them understand and buy-in to the very programs that are designed to engage them.  

While some companies have significantly improved their ability to create professional-looking presentations and graphically appealing brochures, they still have not fully embraced bringing a behavioral science approach to their internal communications to communicate in a more human way.

This is where we help. 

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Once is Not Enough – Incentive Communications Need a Campaign

words an numbers over a group of people working at a table
Four Steps to Communicating Incentives

There is an old adage in advertising that says, “people need to see an ad seven times before they are influenced by it.” What does this mean for your incentive programs?

While advertisers may argue about the exact right number (I’ve seen some say that it takes 20 times – really, that seems overkill?), the concept that multiple views of information drives behavior has been shown to be true.  This is called “effective frequency” in the advertising world. 

In our internal communication world, we call it a communication campaign and organizations don’t use campaigns as often as they should. In the world of incentives, a full campaign can be a fantastic tool to add to your toolbelt.  

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A Home Run for IC Directors

Man sitting back in office chair with his hands behind his head looking satisfied
Create a Great IC Program AND Make Sure it is Understood

Incentive compensation professionals work hard at developing incentive plans that drive employee motivation while also meeting their company’s strategic objectives.

In the past, this has been achieved by using rules of thumb and stringent financial analysis. Yet, hard work is not enough in today’s turbulent times.  

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Are poor IC communications holding your sales teams back?

Boring pile of legal binders
Good Communication is Key to Engagement

Several years ago, we worked with a large Fortune 500 company whose IC Director was frustrated with low performance.

The metrics were there, the incentives were good, but the understanding was low… and sales were short.  How could a well-designed plan that they had spent months developing not be working?

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The 2021 Decision Series Calendar

The Lantern Group and Behavioral Grooves have teamed up to create the 100 Behaviors 2021 Decision Series Calendar!

Screenshots of 2021 calendar showing a cartoon of the sunk cost fallacy

We’ve boiled 12 of the most common biases and influences that guide our decisions down into a visual and easy to understand 2021 calendar with actionable advice on how to overcome or leverage them. Check it out here and get yours today!

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Announcing the “Nudge it North” Conference

Start the new year off right by joining us in January at the Nudge it North Conference – a digital Behavioral Science conference taking place on January 8th, 2021.

Join us at www.nudgeitnorth.com

The Lantern Group, Behavioral Grooves, Behave MN have collaborated to bring together an all-star cast of speakers that includes industry veterans, world-renowned experts, and amazing new voices in the field.

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Sculpting Motivation – Maximizing your Total Rewards with Behavioral Science

This article highlights the key learnings from Kurt’s presentation at the “2020 World at Work Spotlight on Sales Conference”. The original slide deck is available below.

Man screaming into phone exhibiting bad sales behavior
Rewards Programs are a Key Driver of Sales Behavior

In 1937, paleontologist Gustav von Koeningswald was working on the island of Java in Southeast Asia, searching for new evidence of our early human ancestors.  To achieve this goal, he needed to find fossils, and the apex of fossils was the skull. With an intact skull, paleontologists are better able to distinguish between ape and human. 

But skulls were rarely are found intact. 

Instead, paleontologists needed to piece together a multitude of small skull fragments in a complex 3D puzzle.  It was difficult work – difficult to find all the pieces and difficult to fit them together in the right way to reform the original skull. 

To help alieve the burden of searching and finding the skull pieces, von Koeningswald enlisted the help of people from the local village.  He did this by giving them an incentive. He paid them 10 cents per skull fragment that they delivered to him.   

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Understand Your Brain – Better Decisions, Improved Habits, Happiness & More!

In a continued effort to make behavioral science and behavioral economics more accessible, The Lantern Group and The Behavioral Grooves Podcast are building resources to help you make more informed decisions, understand your influences (and how you influence), understand biases, improve happiness, build better habits and more. This includes a self assessment to help decide which behavioral science or behavioral economics book to read and The 100 Behaviors Project – a weekly exploration of human biases and behaviors. Check them both out below.

Behavioral Learning Self-Assessment

The self-assessment below combines 30+ years of collective experience in behavioral science to help you determine which of our top 40 books will be the most beneficial to you. Take it now and start (or continue) learning! If you have already read the recommendation, reach out in the form below or email behavior@lanterngroup.com with your result and we will recommend 2 or 3 alternates!

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Podcast Mania!

As the popularity of the Behavioral Grooves podcast continues to skyrocket, cohost Kurt Nelson, PHD – President and founder of The Lantern Group – has been featured across the airwaves (podwaves?) on an exciting and growing list of podcasts of all shapes and sizes.

Emotions, Performance, Motivation, Culture, Running and more all involve Behavioral Science

Below is a list of the most recent features with a quick blurb about the subject. There are lots of fun conversations here, so check them out and give one (or all) a listen and share!

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How to Shape Company Culture Through Communication

Words matter.

A study conducted by Gary Latham PhD, replaced 12 words in an e-mail from a company president to his employees to demonstrate the power of word choice.

 A Powerful Reinforcement Loop With a Common Thread
A Powerful Reinforcement Loop With a Common Thread

Half of the company received the president’s original e-mail and half of the company received the same e-mail with 12 achievement-focused words added in. The result? After a week, objectively measured performance showed an increase in effectiveness by 15% and efficiency by 35% for the employees who received the achievement centric email.

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