Prevail, accomplish, compete, strive, thrive, triumphed, achieve, mastered, win, success, gain, attain.
What do these words have in common?
When used appropriately they have the power to increase performance by 15% (or more!).
Author: Ben Granlund Page 1 of 4
Several years ago, we worked with a large Fortune 500 company to help them communicate their sales incentive plans to approximately 2,000 sales representatives. The IC Director was frustrated – how could a well-designed plan that they had spent months developing not be working? The metrics were there, the incentives were good, but the understanding was low… and sales were short.
The pitfalls of legal jargon.
Numerous companies have a difficult time building engagement and trust with their employees.
The problem doesn’t always have to do with their processes or procedures or even management behaviors –in many cases it has to do with how they communicate to their employees. In over 20 years of helping companies solve these issues, we’ve found that companies often don’t communicate with their employees in a way that helps them understand and buy-in to the very programs that are designed to engage them.
While some companies have significantly improved their ability to create professional-looking presentations and graphically appealing brochures, they still have not fully embraced bringing a behavioral science approach to their internal communications to communicate in a more human way.
This is where we help.
The Lantern Group and Behavioral Grooves have teamed up to create the 100 Behaviors 2021 Decision Series Calendar!
We’ve boiled 12 of the most common biases and influences that guide our decisions down into a visual and easy to understand 2021 calendar with actionable advice on how to overcome or leverage them. Check it out here and get yours today!
Start the new year off right by joining us in January at the Nudge it North Conference – a digital Behavioral Science conference taking place on January 8th, 2021.
The Lantern Group, Behavioral Grooves, Behave MN have collaborated to bring together an all-star cast of speakers that includes industry veterans, world-renowned experts, and amazing new voices in the field.
Telling your “incentive story” with video creates greater engagement, higher recall, and an overall increase in IC plan knowledge.
If you’ve seen the Academy Award-winning movie, Schindler’s List, at the mention of the girl in the red coat, you can probably recall the specific scene I’m referring to vividly. This singular scene often stands out as the most revered and remembered scene in the movie. If you have not seen the movie, it is a black and white film yet in this specific scene there is a little girl walking through a crowded ghetto in a red coat.
Her red coat stands out vividly in comparison to the black and white coloring of the rest of the film. It captures our attention and draws our eyes to focus our attention on her. We follow her among the throngs of people and watch as she comes in and out of our view.
In a continued effort to make behavioral science and behavioral economics more accessible, The Lantern Group and The Behavioral Grooves Podcast are building resources to help you make more informed decisions, understand your influences (and how you influence), understand biases, improve happiness, build better habits and more. This includes a self assessment to help decide which behavioral science or behavioral economics book to read and The 100 Behaviors Project – a weekly exploration of human biases and behaviors. Check them both out below.
Behavioral Learning Self-Assessment
The self-assessment below combines 30+ years of collective experience in behavioral science to help you determine which of our top 40 books will be the most beneficial to you. Take it now and start (or continue) learning! If you have already read the recommendation, reach out in the form below or email behavior@lanterngroup.com with your result and we will recommend 2 or 3 alternates!
As the popularity of the Behavioral Grooves podcast continues to skyrocket, cohost Kurt Nelson, PHD – President and founder of The Lantern Group – has been featured across the airwaves (podwaves?) on an exciting and growing list of podcasts of all shapes and sizes.
Below is a list of the most recent features with a quick blurb about the subject. There are lots of fun conversations here, so check them out and give one (or all) a listen and share!
Organizational friction is not a common term, yet it could be one of the biggest reasons that your company is not performing to its full potential.
Friction in human terms is the unnecessary resistance that a person encounters when trying to achieve a task. Organizational friction is the resistance created by policy, social, or environmental factors within a company.
Bad organization friction creates unnecessary resistance within an organization and impedes performance. It causes wasted time, wasted energy wasted resources, and overall frustration. Good organizational friction creates positive resistance that discourages negative behavior, sloppy thinking or risky shortcuts.
Priming, in relation to human behavior, is the idea that exposure to an external stimulus can subconsciously trigger our brains to drive specific behaviors.
A study in Daniel Kahneman’s “Thinking Fast and Slow” examined how a simple word could prime the brain to think differently in a similar situation. Subjects were exposed to one of two words and then shown the letters “SO_P” and asked to fill in the blank.
People who were exposed to the word “eat” prior to the exercise were more likely to fill in the letter “U” (SOUP), and those exposed to the word “shower” were more like to fill in the letter “A” (SOAP).
In this situation, the first word they were exposed to impacted their interpretation of the blank letter and completed word. This is a simple example, but priming can also cause us to unconsciously engage in behaviors both good and bad.