I came across a very interesting video the other day from Stefana Broadbent taped at the TED conference at Oxford, England (July 2009).
I was interested because it relates to the Drive of Bonding and Belonging and how technology plays a big part in establishing and maintaining relationships.
Watch the video and see what nuggets of information you can gleam from Stefana’s observation about our need to Bond and Belong with other human beings. The separation between our public and private lives is a pretty thin veil. The Drive to Bond or Belong is one that many companies still try and control through access to the internet, social media tools, and separation of work areas. The more a company tries to control this drive the more the people will fight against it and find a way to connect.
Why not embrace technology and use it for good vs. control?
Let us know what you think about Stefana’s talk, we would love to hear from you.