Behavior Matters!

Harnessing the power of behavioral science to improve how organizations, leaders, and people work

Tag: graphics

Why Graphics Matter – Part 1 (of 2)

Why Graphics Matter – Part 1 (of 2)

So far in our design series of blogs, we have touched upon the concept of applying behavioral science to graphic design, and how reducing cognitive load can increase understanding, reduce myopic focus and drive home the key points you want your audience to grasp.

To catch up, check them out here:

Be sure to follow us to stay informed!

Today we are going to dive deeper into the visual element and explore “why graphics matter.” We utilize the concepts we will lay out in our employee communications, but the value does not stop there. Whether you are in communications, marketing, advertising, or trying to engage employees through internal Communications, this will apply to you. So, sit back, relax, and absorb.

Graphics are fun, graphics are pretty (well some are, beauty is in the eye of the beholder), graphics make information less boring – but there is far more to graphics than one might expect. When properly used graphics:

(read more on cognitive load here)

People are visual, and we experience things through this medium. Let’s get into these benefits in a little more depth:

Read More

When Power Point Fails

Oops I read this article recently, PowerPoint Does Rocket Science–and Better Techniques for Technical Reports” by Edward Tufte.

Read this article.  Seriously, read it.

It is technical and it gets into details and isn’t constrained to just one page.  It has long paragraphs.  Read it anyway.

It highlights how we have come to depend on Power Point and its conventions – even when that medium or those conventions don’t work.  And how, in this instance, might have led to disaster.

Read More

Powered by WordPress & Theme by Anders Norén