By Kurt Nelson, Ph.D. & Ben Granlund

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Behavioral science can be the key to organizational success

Imagine getting the chance to earn $2 for doing absolutely nothing. Would you turn this down?  

Most people say no, yet study after study shows that people often refuse the $2 payout, sometimes more. Why is this?

Cartoon of two people talking, one offering money and the other turning it down

This strange behavior comes down to how we perceive fairness and retribution and can be observed in a simulation behavioral scientists call “the Ultimatum Game.”

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