Another SXSW has come to an end and although I did not attend I have enjoyed reading articles from those that did attend. The event has turned into something of a phenomenon in the techie world even though it was originally touted as a music festival in Austin, TX. Good music apparently attracted some great thinkers, innovators, and all around fun geeks.
What motivates an ad agency to create a video that ultimately is there website on You Tube? To get noticed of course! But beyond that it tells their story and somehow creates an interactive website using video. It takes a plain website idea to the next level. How cool is that! If you click on the other areas of the video you really start to have a feel for who BooneOakley is and for me it was great to experience their humor.
Sit back and enjoy. If you need a shift in perspective, motivation to create something new, or just need a good laugh this is the right place to be, have fun!