behavioral science insights | Behavior Matters!

Category: behavioral science insights

Secure Your Future by “Leading Human”

Woman sitting at computer working with laundry basket on the desk next to her

Building a Positive Workplace that Deals Effectively with Today’s Stresses

Caroline slumps in her chair, stares out her kitchen window, and wonders how it came to this. She looks down at the e-mail from her boss and shakes her head thinking, “She doesn’t understand.”  

The kids are arguing in the background… something about whose turn it was to take out the dog. Looking around the kitchen, she notices that the dishes from last night’s dinner are still in the sink, unwashed. In fact, the whole house is a mess, clothes lying where the kids dropped them, the half-done puzzle pieces litter the table, dirt tracks from the dog across the floor, mail is strewn about the countertop, unopened. The only part of the house that is reasonably orderly, she realizes, is the part right behind her, the part that is seen in the background of her Zoom calls.

She frowns. 

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The 2021 Decision Series Calendar

The Lantern Group and Behavioral Grooves have teamed up to create the 100 Behaviors 2021 Decision Series Calendar!

Screenshots of 2021 calendar showing a cartoon of the sunk cost fallacy

We’ve boiled 12 of the most common biases and influences that guide our decisions down into a visual and easy to understand 2021 calendar with actionable advice on how to overcome or leverage them. Check it out here and get yours today!

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Announcing the “Nudge it North” Conference

Start the new year off right by joining us in January at the Nudge it North Conference – a digital Behavioral Science conference taking place on January 8th, 2021.

Join us at www.nudgeitnorth.com

The Lantern Group, Behavioral Grooves, Behave MN have collaborated to bring together an all-star cast of speakers that includes industry veterans, world-renowned experts, and amazing new voices in the field.

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The Behavioral Science of Socks!

Socks – really?

No, this isn’t one of those government studies where you wonder how it ever got approved (i.e., how long can shrimp run on a treadmill or does playing FarmVille on Facebook help people to make friends and keep them?*).

Socks and behavioral science. The two do not seem to fit together, yet I consistently use my socks as a personal behavioral modification tool.

Here’s how.

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Behavioral Grooves

Back in September,  I partnered with Tim Houlihan to start “a monthly gathering of curious minds” which we called Behavioral Grooves.  We thought it would be interesting to get like-minded people together to talk about applying behavioral science to life and work.

We had no idea if others would be interested in this…

We announced the meetup and were hoping to get at least a few of the friends that we had contacted to show up.  We ended up with 24 people for that first session where we talked about habits – how they are formed and what people can do to improve them.

We were thrilled!

From there, it took off.  We have over 180 members signed up to our meetup group and it is growing fast.  We have had three monthly sessions as of early January 2018 and our fourth is lined up for two weeks from today.  We have over 20 people who have made it to two or more of the sessions.

I guess we struck a nerve.

For our second session, we invited Professor James Heyman to speak and thought, hey, since he’s here, why don’t we interview him and make a podcast out of it.  Thus, our Behavioral Grooves podcast was born.  Tim and I both loved that so much that we decided that we didn’t want to wait for the next Behavioral Grooves session to record our next one – so we started to invite people and interview them – both live and over the internet.

To date, we have seven interviews recorded and three more in the works.  These podcasts mirror the Behavioral Grooves sessions in that they are conversational in nature where we geek out over behavioral science and how we can apply behavioral science insights into our daily work and lives.

They have been a blast!

In reflecting on this, it appears to me that these two outlets provide us with a way of both learning and sharing.  We want to be advocates for good, ethical use of behavioral science.  We believe that there is much to learn and we can improve our work and lives by understanding and by applying these principles in a thoughtful and deliberate manner.

We also realized that we love the community that this is creating.  A community of curious minds who are interested in science and the application of that science.  A community of people that we can bounce ideas off of.  A community of people that can push us to think about things from new perspectives.

This is ultimately what we have been building and hope that it grows and provides a place and outlet for others, as well as ourselves.

If you are ever in Minneapolis on the third Thursday of the month – please come and join us at our meetup (find out more info here) and if you can’t make that, please listen in to our podcasts (click here to find the latest).

Come and join our community of curious minds!

Thanks!

Kurt

branding culture employees

4 Key Behaviors to Consider for Internal Branding

In the article “Behavioral Science & Graphic Design” we talked about the value of internal branding. 

This focused on the power of branding as a tool to make your communications immediately identifiable and reduce the mental load required to process them. An equally powerful tool is embedding powerful insights into your brand design to drive the behaviors of your audience.

This can be through imagery, color, and carefully thought out themes, copy and reinforcement components. For a great resource on designing with human behavior in mind check out “100 Things Every Designer Needs to Know About People” by Susan Weinschenk.

Keep reading for some specific insights we use often when working with clients. 

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