Author: bengranlund (Page 1 of 3)

Behavior in the Backcountry: Improving Avalanche Safety with Behavioral Science

Fall 2019 Update: We recorded an in depth podcast with AMGA Ski Guide and Avalanche expert Chris Brown on this same subject – check it out here! 

An exploration into the human factors and heuristics that lead to avalanche incidents and our recommendations on: (1) how to overcome them and (2) how to improve how avalanche education courses teach them.

The American Institute for Avalanche Research and Education (AIARE) Avalanche courses are designed to train backcountry users (skiers, snowboarders, hikers, snowmobilers, etc.) in avalanche awareness to help them make more educated decisions in backcountry and high-risk winter alpine environments.

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Behavioral Science “Beneath the Surface” – The Power of Rational Thoughts in an Unnatural Environment

Got a cool story about applying behavioral science in a unique setting? Send it to us here!

Earlier this year I completed my PADI dive certification in San Diego, CA. Becoming dive certified has been a goal of mine for many years, one that had been consistently pushed off by either alternate priorities or due to time, financial, or geographic limitations.

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Motivational Hacks – Using Self-identity to Drive Behavior Change (update)

Note: we posted this blog a few years ago. In this version, we have updated it with new insights and research findings. 

Each of us has a unique self-identity that both “drives” what we do and is “influenced” by what we do.  This dual component is one of the unique aspects of self-identity that we can tap into to help drive and sustain change.

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Creating Your 2019 Total Rewards Budget? Think: “Culture, Trust, Communications”

2019 is rapidly approaching. The pressure is on you to formulate and calculate budgets for next year’s incentive and rewards programs. Are you covering all of the bases?

Like most, you need to balance: rewarding top performers, targeting the right motivators, harmonizing cash and non-cash incentives, and staying aligned with your corporate philosophies. All the while, fitting these factors into your overarching financial budgets.

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Lessons from Duarte Design’s “A Visual Workshop”

The Lantern Group recently had the pleasure of attending one of Nancy Duarte’s workshops in Santa Clara, CA – led by facilitator Mike Pacchione. The workshop was a one-day event called “A Visual Story” and focused on how to design and deliver persuasive presentations.

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Behavioral Grooves – Coming to a City Near You

For those of you who don’t know, The Behavioral Grooves is both a meetup and a podcast – sort of like a breakfast cereal and an energy drink at the same time.

Kurt Nelson, PhD and Tim Houlihan, Behavioral Alchemist founded the Behavioral Grooves as a non-profit organization to share their enthusiasm for the application of behavioral sciences with a wider audience.

Read along for a brief overview by Tim as he takes us on a ride through the experience:

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Engaging Your Sales Force With Direct Mail

In today’s hyperconnected technology-driven world, it can be easy to overlook the simple time-tested solutions of the past. This holds true for communicating with and motivating your sales force.

With the consistent advent of new communications, new sciences, and new methodologies – shaking things up with a new (old) method can be a refreshing way to tap into your teams’ motivators.

Let’s take a little step back in time and talk about direct mail. Simple, well designed, customized mailers that tap into key behavioral insights can be just as effective as the newest technologies or communication tools when utilized correctly.

Think about it, we are flooded with messaging all day every day – both personal and business. With each organizational department trying to get their message out on top of that, it can be hard to manage all of the information. Technology can get lost in the fray, but unexpected personalized direct mail can disrupt the norm and grab back that attention. Combine this with behavioral science and you have a simple yet powerful tool.

Let’s take a look at an example, a postcard series we designed to help top achievers keep achieving and to nudge bottom achievers to end the plan period on a high note.

One customized to a high performer:

And one customized to a moderate performer:

While these may seem simple, there are some key behavioral insights that are being strategically targeted to drive performance.

In both versions we utilize:

  • Idiosyncratic Fit: We have higher motivation if we think that a program is customized to us. By adding the employee’s name, stats, and a customized message to help them improve we tap into this drive. Each message is framed for the greatest impact based on their performance and adding the physical component of the postcard further personalizes it.
  • Social Proof: We look to others to see how we should behave. There are two elements at play here. One: the messaging addresses the performance of their peers, pushing them to stay with or ahead of the pack. Two: this can be shared with a spouse, partner, or family member who can provide an additional level of support – for example, the reminder of a chance to partake in an awards trip with a partner can be very impactful.

Now, note that in the high performer card we tap into:

  • Loss Aversion: The pain of loss is greater than the pleasure of a similar gain. For high performers, the idea of having something valuable and then losing it is far more motivating than a “carrot” on a string.

And in the average performer card we use:

  • Gain Messaging: Framing the statement to focus on what can be gained from increased performance. With the moderate performers, where the perception is that there is more to be gained than lost, the gain messaging can drive a higher participation rate.

Try this with your sales force or reach out now for help customizing and implementing this simple, effective technique within your team!

 

 

 

IC Managers – was your plan launch effective?

As an IC Director or an IC Manager, a lot of responsibility falls on your shoulders to drive performance, build motivation, and clearly communicate the new IC plan. 

So, your finalizing and launching your annual IC plans, but its not over yet! With the next plan period kicking off and the follwoing just around the corner, your probably wondering, how will they be received by the field? Are the communications used to deliver them effective and are driving the right behaviors amongst your sales force.

With over 20 years of successfully communicating incentive plans, we have learned a lot.

One of the most valuable lessons has been that a plan is only as good as the communications used to deliver it. If your sales team does not understand their plan then they are less likely to accept it, less like to trust it, and less likely to leverage its power to drive sales. This can lead to diminished performance and frustrations amongst the field.

Now is a valuable time to ask yourself:

  • Are your incentives driving the right behaviors in your sales force?
  • Were they communicated in a way that drives understanding, buy-in, and value?

Think of it this way: you can design the best performance jet in the world but if people don’t understand how to fly it, that jet isn’t going to get them anywhere.

It’s not too late to ensure your plans are understood. Every plan period is a new opportunity to dial your plans in towards field buy-in and increased sales. In fact – now is the ideal time to conduct an audit and see what is and is not working.

So how do you ensure that your plans are understood and that they drive the behaviors that mean success for your sales team, your organization, and yourself?

Leverage behavioral science!

Behavioral sciences such as psychology, sociology, and behavioral economics help improve organizational communication and drive both action and behavior change. These cutting-edge scientific concepts are currently being used heavily in consumer marketing with positive results – and now they are being implemented by many companies as part of their internal employee communications. Behavioral science can help you communicate your plan to drive greater buy-in, increase motivation, and get your sales representatives to change their behaviors.

At the Lantern Group, we conduct field audits to understand what the sales force thinks of the plan and how well they understand it. We also combine modern graphic design with behavioral science to help you craft IC communications that get results.  We have designed communications for thousands of incentive plans and helped many companies achieve success. Let us help you!

Email us at behavior@lanterngroup.com with the subject “Free IC Webinar” and we will set up a free 1-hour workshop personalized to you and your plans!

We will also include a free white paper that dives deeper into how behavioral science can optimize the power of your communications. Click to learn more or reach out now!

IC Directors – Make APRIL Count!

As an IC Directors, a lot of responsibility falls on your shoulders to drive performance, build motivation, and clearly communicate the new IC plan. 

While many companies have already launched their 2018 IC plans, you are heading full force into the bulk of the busy season. With April around the corner, it’s time to finalize your 2018 Incentive Plans and figure out how you will effectively communicate them to the field.

With over 20 years of successfully communicating incentive plans, we have learned a lot.

One of the most valuable lessons has been that a plan is only as good as the communications used to deliver it. If your sales team does not understand their plan then they are less likely to accept it, less like to trust it, and less likely to leverage its power to drive sales. This can lead to diminished performance and frustrations amongst the field.

Now is a valuable time to ask yourself:

  • When you launch in April, will your FY18 incentives be driving the right behaviors in your sales force?
  • Will they be communicated in a way that drives understanding, buy-in, and value?

Think of it this way: you can design the best performance jet in the world but if people don’t understand how to fly it, that jet isn’t going to get them anywhere.

So how do you ensure that your plans are understood and that they drive the behaviors that mean success for your sales team, your organization, and yourself?

Leverage behavioral science!

Behavioral sciences such as psychology, sociology, and behavioral economics help improve organizational communication and drive both action and behavior change. These cutting-edge scientific concepts are currently being used heavily in consumer marketing with positive results – and now they are being implemented by many companies as part of their internal employee communications. Behavioral science can help you communicate your plan to drive greater buy-in, increase motivation, and get your sales representatives to change their behaviors.

At the Lantern Group, we combine modern graphic design with behavioral science to help companies craft communications that get them results.  We have designed communications for thousands of incentive plans and helped many companies achieve success. Let us help you!

Email us at behavior@lanterngroup.com with the subject “Free IC Webinar” and we will set up a free 1-hour workshop personalized to you and your plans!

We will also include a free white paper that dives deeper into how behavioral science can optimize the power of your communications. Click to learn more or reach out now!

Behavioral Observations from the Road: Denver Airport

Humans are interesting, they are quirky, they are irrational.

We think we know what is best for us. Often, we even assume that we KNOW what is best for us.

The funny thing is – our behaviors do not always align with what’s best. I recently observed an interesting example of the irrationality of human behavior while traveling through Denver International Airport on the way to meet a client.

Before we get into that though, let’s start with 2 quick questions:

  • If you see two lines moving at a similar pace between you and your destination, one long and one short, which do you jump into? I would get in the short, as I am betting you would too. Who wants to waste time waiting in line?
  • Let’s throw a wrench in the gears – the longer line is the VIP line. You paid $180 to be in it and it’s the line you jump right into every time you get here. You also get to avoid one quick and simple task that your counterparts in the short line must do. Keep in mind, the short line will still get you to your destination in less time – perhaps as much as two times quicker. Which line do you get in now?

So now let’s explore that funny little scenario I observed.

Typically, upon arriving at the airport I run into a decent line to get through security. It’s the annoying but unavoidable ritual of travel that stands between me and the pre-flight beer that will make my middle seat less miserable. Admittedly, yes, I should have woken up at 3:25 am to check in, but at the time my seat choice did not seem as valuable as sleep. I am a victim of my own time discounting. Our present-self fails to accurately predict the preferences of our future self and we at times value the ‘here and now’ over the future – even if it’s not worth more.

Usually, when I am standing in line I glance up from my ‘boredom social media surfing’ and see a smaller group of people whisking past security: no wait. I make a mental note to sign up for TSA pre-check, global entry, or CLEAR (the fast-track, pay to pass security programs). Inevitably I forget to act on it and end up in the same spot a few weeks later, lamenting my negligence.

As I walk into the airport for this trip, however, I am confronted with a far different experience. The line for the CLEAR program is long. Rounding the corner, I dread the security line I am about to see. To my pleasant surprise, I find that it is almost non-existent. Surely, I must be tired and mixing up my lines?

So here I stand, looking at an almost empty security line and a significantly backed up CLEAR line. I can’t help but wonder “why”?

I have never used CLEAR but from my research it appears that you are still required to go through regular security (e.g. remove shoes, laptops etc.). The difference appears to be that instead of waiting in line for the in-person ID and ticket check, you simply go through a fingerprint scan and then jump the line directly into the TSA screening (editor’s note – please reach out and correct me if you are a member and my understanding is incorrect).

So, with that said, why would one wait in a longer line so they can “jump” the shorter line? Here are my conjectures:

1. The Endowment Effect

We ascribe greater value to things that we own.

CLEAR is a program that you pay for, it costs $179 per year to become a member – this purchase prescribes ownership. Subconsciously there is an “I paid for it, I need to use it” attitude that drives the behavior of jumping into the longer line.

Because of this; the user neglects to weigh the ACTUAL value of the investment with the time that would be saved by hopping into the regular line. This leads to my next point.

2. We have an innate inability to value time accurately.

We easily prescribe value to things, but we have a difficult time accurately examining that same value in everyday time (unless of course we are billing and invoicing).

Imagine the CLEAR line is primarily made up of frequent business travelers. If the line for CLEAR is 20 minutes and the normal line is 5 minutes, then that makes a difference of 15 minutes (or .25 hours). let’s look at a few scenarios:

 

  • Traveler A is an Architect who bills their time at $100/hr
    • .25 X $100 = $25
  • Traveler B is a Management Consultant who bills their time at $200/hr
    • .25 X $200 = $50
  • Traveler C is a Lawyer who bills their time at $300/hr
    • .25 X $300 = $75

Typically, professionals bill by the quarter hour, so the above numbers are the value that each of them would prescribe for that additional 15 minutes of time waiting in the CLEAR line in a billable environment. For the Lawyer, if that happens 2.4 times per year, then that time is the equivalent of what they paid for the program to begin with.

3. Habits

We are habitual creatures. Charles Duhigg introduced us to the idea of the habit loop “Cue -> Routine -> Reward”. The idea is that when we come upon a specific cue, our brain automatically reverts to a routine that then provides a reward. This inevitably feeds the process, validating the cue and routine for the next go around. This loop clouds our ability to reassess that routine and break the cycle or act differently upon encountering that cue.

Could the CLEAR line be this routine?

The cue is entering the airport: the user sees the CLEAR sign, automatically walks up and enters the line, engaging in the routine. The user neglects to even assess that the normal security line is shorter because the habit takes over. The user goes through the line, is rewarded by the CLEAR agent who escorts them to the front of the screening area and is blissfully satisfied without ever recognizing that, in this case, they would have benefited from breaking that habit. Every time they get to this fork in the road they step into it without thinking. It’s automatic.

Agree, disagree? Reach out or comment with your thoughts, conjectures, or input!!

Sources:
1. Duhigg, Charles. The Power of Habit. Random House Trade, 2014.

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