bengranlund – Behavior Matters!

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Good Prime – Bad Prime

Priming, in relation to human behavior, is the idea that exposure to an external stimulus can subconsciously trigger our brains to drive specific behaviors.

messaging and communicating

A study in Daniel Kahneman’s “Thinking Fast and Slow” examined how a simple word could prime the brain to think differently in a similar situation. Subjects were exposed to one of two words and then shown the letters “SO_P” and asked to fill in the blank.

People who were exposed to the word “eat” prior to the exercise were more likely to fill in the letter “U” (SOUP), and those exposed to the word “shower” were more like to fill in the letter “A” (SOAP).

In this situation, the first word they were exposed to impacted their interpretation of the blank letter and completed word. This is a simple example, but priming can also cause us to unconsciously engage in behaviors both good and bad.

Let’s looks at some examples in the real world. 

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Communication is Key and we are Messing it up!

By Kurt Nelson, Ph.D. & Ben Granlund

Overall, organizations communicate poorly. There, we said it.

Whether it’s too much, too little, bad messaging, or something else – corporations struggle to communicate impactfully with their employees. 

How Many Companies Communicate

This is a much larger problem than most people or companies realize. 

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How to Apply Behavioral Science in Your Job (And Why it Matters)

By Kurt Nelson, Ph.D. & Ben Granlund

Would being able to understand the underlying reasons why you and others “do the things you do” be helpful to you in your job?  Is there value in having the knowledge to be able to predict and understand people’s responses to your requests or changes?  How about being able to anticipate how people will most likely respond in a given situation or environment?  Would the ability to make more rational and sound decisions help you in moving your business forward?

For most people, that answer is “yes.” 

Most of us work in an environment that involves some level of involvement and interaction with other people. Whether it be coworkers, bosses, employees, vendors, or customers – at some point in your workday, there is likely a human involved.   

How you interact with those humans can change how they respond. 

We need to be able to work effectively with those humans. If we can understand and empathize with their underlying drives, decipher how they are interpreting our words and actions, and anticipate how they will respond to what we do, our interactions with them will be significantly improved. 

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The Top 5 Reasons Businesses Need Behavioral Science

By Kurt Nelson, Ph.D. & Ben Granlund

Imagine getting the chance to earn $2 for doing absolutely nothing. Would you turn this down?  Most people say no, yet study after study shows that people often refuse the $2 payout, sometimes more.

You’re probably wondering, “why?”

This strange behavior comes down to how we perceive fairness and retribution and can be observed in a simulation behavioral scientists call “the Ultimatum Game.”

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Behavior in the Backcountry: Improving Avalanche Safety with Behavioral Science

Fall 2019 Update: We recorded an in depth podcast with AMGA Ski Guide and Avalanche expert Chris Brown on this same subject – check it out here! 

An exploration into the human factors and heuristics that lead to avalanche incidents and our recommendations on: (1) how to overcome them and (2) how to improve how avalanche education courses teach them.

The American Institute for Avalanche Research and Education (AIARE) Avalanche courses are designed to train backcountry users (skiers, snowboarders, hikers, snowmobilers, etc.) in avalanche awareness to help them make more educated decisions in backcountry and high-risk winter alpine environments.

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Behavioral Science “Beneath the Surface” – The Power of Rational Thoughts in Unnatural Environments

Got a cool story about applying behavioral science in a unique setting? Send it to us here!

Earlier this year I completed my PADI dive certification in San Diego, CA. Becoming dive certified has been a goal of mine for many years, one that had been consistently pushed off by either alternate priorities or due to time, financial, or geographic limitations.

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Motivational Hacks – Using Self-identity to Drive Behavior Change (update)

Note: we posted this blog a few years ago. In this version, we have updated it with new insights and research findings. Reach out here for advice on developing your own motivational hacks. 

Each of us has a unique self-identity that both “drives” what we do and is “influenced” by what we do.  This dual component is one of the unique aspects of self-identity that we can tap into to help drive and sustain change.

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Creating Your Total Rewards Budget? Think: “Culture, Trust, Communication”

Message us here or email us at behavior@lanterngoup.com for help to optimize your reward program communications & impact.  

The New Year is rapidly approaching. If you are in the IC world, the pressure is on you to formulate and calculate budgets for next year’s incentive and rewards programs. 

Like most, you need to balance: rewarding top performers, targeting the right motivators, harmonizing cash and non-cash incentives, and staying aligned with your corporate philosophy. All the while, fitting these factors into your overarching financial budgets.

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behavioral design

Lessons from Duarte Design’s “A Visual Workshop”

The Lantern Group recently had the pleasure of attending one of Nancy Duarte’s workshops in Santa Clara, CA – led by facilitator Mike Pacchione. The workshop was a one-day event called “A Visual Story” and focused on how to design and deliver persuasive presentations.

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Behavioral Grooves – Coming to a City Near You

For those of you who don’t know, The Behavioral Grooves is both a meetup and a podcast – sort of like a breakfast cereal and an energy drink at the same time.

Kurt Nelson, PhD and Tim Houlihan, Behavioral Alchemist founded the Behavioral Grooves as a non-profit organization to share their enthusiasm for the application of behavioral sciences with a wider audience.

Read along for a brief overview by Tim as he takes us on a ride through the experience:

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