As an IC Director, a lot of responsibility falls on your shoulders to drive performance, build motivation, and clearly communicate this year’s IC plan.
Month: December 2017
Humans are interesting, they are quirky, they are irrational.
We think we know what is best for us. Often, we even assume that we KNOW what is best for us. e funny thing is – our behaviors do not always align with what’s best.
Dan Ariely introduced us to the fascinating world of irrational thought in his flagship book Predictably Irrational (one of our all time favorites) and I recently observed an interesting example of it at Denver International Airport.
In the article “Behavioral Science & Graphic Design” we talked about the value of internal branding.
This focused on the power of branding as a tool to make your communications immediately identifiable and reduce the mental load required to process them. An equally powerful tool is embedding powerful insights into your brand design to drive the behaviors of your audience.
This can be through imagery, color, and carefully thought out themes, copy and reinforcement components. For a great resource on designing with human behavior in mind check out “100 Things Every Designer Needs to Know About People” by Susan Weinschenk.
Keep reading for some specific insights we use often when working with clients.