September 2016 – Behavior Matters!

Month: September 2016

Just do it – finding your motivational muse

barry-sanders-nike-adSometimes, it is the unexpected things that can inspire us.

I remember ripping this ad out of a magazine.  I pulled it out and taped it on the wall next to my computer.  It was the right time, the right moment in my life for this particular message.  I had decided to quit my job and start a company.

Those first few months of going off on my own were scary.  No steady paycheck.  No insurance.  Having just enough money in the bank to survive for three months.  This message was one that helped inspire me to keep going.

To not let my fears stand in the way of my hopes.

To try something I never tried before.

To risk it.

To just do it.

Sometimes we need that inspiration.  Words can create emotional appeals that grab us and don’t let go.  Words can tug at the heart.  They can move us to think in new ways.  To explore new options.

This was my muse…it helped me make my change.

What will your muse be?

 

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Don’t Be A Communications Relic – Using behavioral Science to Make Communications More Effective

Over the past few years, we have seen a shift in how organizations value their internal communications.  In the past, employee focused communications were often an afterthought.  Companies would spend significant time, effort and money on developing out their incentive plans, making sure they were designed to drive the right behaviors and performance, only to communicate it to the field in an e-mail with a 30-page, single-spaced legal contract attached.

Thankfully, this is starting to change.

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