It began in August. I was contracted to conduct an analysis for a company that will remain unnamed. The analysis looked at some specific aspects around a new product launch and involved interviewing a number of executives and sales people from across the organization. In all I did over 40 hours of interviews. I spent twice that amount of time analyzing the interview responses, finding patterns and insights that applied to their specific situation, assessing linkages and developing insights.
I created a comprehensive report that included an executive summary, detailed findings, recommendations for success, and a large section with selected verbatim comments from the interviews.
I thought it was pretty good. We uncovered a lot of useful information regarding the launch process, the sales force readiness, and the work that needed to happen leading up to the launch that could really help the company be more successful. We had taken the pulse of the organization and reported it back in a clear and informative manner.
I’m not just tooting my own horn – the client was very pleased with the content and the findings also. No really he was. In fact, he stated in an e-mail, “I’m very happy with the content and findings and I’m glad I used your services…”
Great. Well done. End of story – right?
Not so fast… you knew something else was coming….